social media apps

10 Top Social Media in 2024

Technology

We live in a digital world. Therefore, it is nearly impossible to ignore the influence of social media. Regardless of whether you are an individual who wants to explore social media for personal use or a business looking to grow your audience, the influence of social media captures you all. However, have you ever wondered what the top Social Media platforms are in 2024?

In this blog, we talk about some of the most popular social media and how to use them. So, with this in mind, let’s get started!

10 Top Social Media in 2024

social media apps

It would be fair to say that there is not a single social media that can be considered the best social media platform. Rather, the best social media is the one that suits you the most. However, we can talk about some of the biggest social media sites. So, with this in mind, the most popular social media platforms based on their Monthly Active Users (MAU) as per Statista are as follows.

1. Facebook

  • Total MAU: 3.04 Billion

By now, we probably do not need to explain what this social media site is. Facebook is undoubtedly one of the largest social networking sites, with over three billion active users monthly. This includes all the users from Facebook Messenger as well.

This platform is ideal for personal usage and for business as well. In fact, Facebook is one of the key players in Social Media Marketing. By using various Facebook Tools, you can promote your business on Facebook. Furthermore, since you can use just about any content on this platform, it is a rather versatile medium for your business.

2. WhatsApp

  • Total MAU: 2 Billion

Besides Facebook, another one of the top social media platforms is WhatsApp. This is a messaging app that is popular in over 180 countries and boasts a monthly active user base of over 2 billion. The start of this messaging app was rather small, with it only being able to send and receive messages. However, as of late, WhatsApp Business allows you to do much more. You can provide customer service, create channels, set up business profiles, set up automated quick replies, and more. This allows WhatsApp Business to be much more versatile than regular messaging apps. Furthermore, with WhatsApp Business API, you can access useful profile data like name, gender, and timezone. The features of these two versions are obviously not limited to this.

Because of all of these reasons, WhatsApp has become one of the largest social medias of 2024.

3. Instagram

instagram app
  • Total MAU: 2 Billion

Instagram is a popular social media platform that primarily focuses on images and reels. While these two media are indeed ideal for casual usage, they are also ideal for businesses. Therefore, this platform is growing at a rapid pace. Instagram allows you to share the key moments in your life through images and stories. Furthermore, you can also share videos through its reels. And, if you are a social media marketer, you can create a business profile. This allows you to gain insights into the people who interact with your business. Furthermore, you can also schedule Instagram Posts posts using third party tools. Therefore, it is an ideal platform for business platforms.

As this platform can be used for both businesses and individuals, it has grown to become one of the best social networking platforms.

4. TikTok

  • Total MAU: 1.5 Billion

TikTok, also known as Douyin in China, is a globally popular social media site/platform. This platform allows you to share short-form video content and chat with friends and other content creators. Although it was recently launched, TikTok has gained a wide range of followers. This platform is ideal for enjoying short videos and passing the time. Furthermore, because of the nature of its content, it is ideal for promoting businesses. Therefore, many businesses use this platform to drive engagement and spread information regarding their business.

Since the target audience of this platform is 10 to 29, it is ideal for many modern businesses with youth as their key target audience.

5. WeChat

  • Total MAU: 1.33 Billion

WeChat is one of China’s biggest messaging platforms. Although it is called a messaging platform, it provides you with additional services. Now, you can shop online, pay bills, buy groceries, make reservations, transfer money, and do more. Therefore, this social media app is rather popular in China and other aspects of the world. Additionally, it can run ads on official WeChat accounts, and it also supports WeChat-based influencers.

Therefore, if you want to expand your business in China and other parts of the world where social media like Facebook and X are banned, this is the ideal platform for you.

6. Telegram

telegram app
  • Total MAU: 800 Million

Telegram is another free messaging app on this list. It allows you to message the contacts that you have saved on your device. However, the functionality of this messaging app is not limited to just private messaging. You can easily create challenges for your business and share content on this platform across multiple devices. Furthermore, since this platform does not limit the size of the file sent, you can share any large files without any worries.

Therefore, Telegram is an ideal social media site for businesses that need to share large media with their customer base. Similarly, you can broadcast messages to up to 200,000 individuals on your channel. Therefore, this platform is not just ideal for large file sharing but for a wide range of audiences as well.

Because of all of these reasons, Telegram has emerged as one of the top 10 social media in 2024.

7. Snapchat

  • Total MAU: 750 Million

Snapchat is a messaging app that primarily focuses on sharing moments through photos and videos. These short forms of media are known as snaps, and they are generally shared between friends. These snaps do not last forever, though, as they generally disappear either immediately or 24 hours after viewing. Therefore, there is a certain sense of security when sending media through this app.

Furthermore, the rise of Instagram stories and TikTok has influenced Snapchat as well. Therefore, you can now add stories and share your video in the form of Spotlight. The combination of all of these features makes Snapchat ideal for individual users. Although it is not ideal for business, you can leverage its young user base similar to TikTok.

8. Kuaishou

  • Total MAU: 685 Million

Kuaishou is a Chinese social media site which is a lot like TikTok. Rather, it would be fair to say that this social media site is a direct rival to TikTok in China. Similar to TikTok, this platform allows for the direct overlay of text and stickers on images and videos. Additionally, it also allows for the creation of videos over sound bites. You can also livestream to engage better with your followers.

All of these are the factors that are similar to TikTok. However, unlike TikTok, this app is more popular among older audiences.

9. X (Formerly known as Twitter)

twitter app
  • Total MAU: 619 Million

X, formerly known as Twitter, is a social media platform where you can share short texts, also known as tweets, to your followers. The tweet length is limited to 280 characters in general. However, this character limit is further shrunk down to 140 for Japanese, Korean, and Chinese.

This is a rather popular social media platform and Social Media App. Furthermore, this media is also used as an alternate platform for companies and brands to share their news and updates. The character limit does force companies to compress their updates. However, since they can insert links to their official updates, it also serves as a source of backlinks.

10. Sina Weibo

  • Total MAU: 605 Million

Sina Weibo is another Chinese social media platform on this list. This is a microblogging platform that is a lot like X (formerly known as Twitter) or Instagram. You can post images, videos, and stories on this platform. Along with this, you can also post stories and trending topics and use hashtags in posts. On top of all of these, you can also use its instant messaging feature for direct messaging as well.

When compared to WeChat, this platform is directed towards younger demographics. Therefore, if your target audience is young audiences, it is the best social media platform for you and your business. This is also helped by the fact that it allows you to set up official verified accounts to communicate with your followers.

Conclusion

The social media landscape is constantly evolving with the change of time. Therefore, the top social media are constantly changing and upgrading as well. While some social medias like Facebook, Instagram, and WhatsApp remain at the top, we also have new platforms like Kuaishou along with Telegram and Snapchat that are on the rise. Furthermore, we also have regional platforms with a large user base, like WeChat and Sina Weibo as well.

In this blog, we talked about 10 top social media platforms in 2024. We hope you found this helpful. If you want further insights into various other technology updates, do check out some of our other blogs. And as always, thank you for reading till the end.

FAQs for top social media platform of 2024

What is the biggest social media platform in 2024?

The biggest Social media platform at the start of 2024 is Facebook with a global monthly active user of 3.04 billion.

Which social media is most popular in 2023?

The most popular social media in 2023 was Facebook, with a total monthly active users of 3 billion.

Which social media is most successful?

The top 10 social media at the start of 2024 include the following:

  • Facebook
  • WhatsApp
  • Instagram
  • TikTok
  • WeChat
  • Telegram
  • Snapchat
  • Kuaishou
  • Twitter
  • Sina Weibo

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