Buzz Marketing

Buzz Marketing & Types | Significance of Buzz Marketing


Could there be a way to get many people involved in your brand? Well, yes, just make it viral! How? Know about Buzz Marketing.

The answer is Buzz Marketing. Promotion of business using various skills, research, and experts so that most of the people get to know your products, known as buzz marketing or viral marketing.

Buzz marketing is growing and very involved in marketing techniques. It is all about creating some hype or noise about your brand or business on the internet. This attracts many people towards your products. The more buzz or noise, the larger the brand gets, as many people show interest in your brand.

We are not talking about small communities. We are talking about massive or global, like getting on the trending videos on YouTube or trending topics on Twitter. The more the hashtags, the more viral you or your brand get.

Being viral always doesn’t get you profits. Sometimes you can get viral for all the bad reasons which will demote your business. So you should be very careful about the strategies you use to get your product viral. If negative buzz circulates about your business, Buzz Marketing becomes poison for your brand. It might take years to overcome that bad impact, or your brand could just be dead for good.

Now let’s dig deeper about Buzz Marketing/ viral marketing.

What is Buzz Marketing?

What is buzz marketing?

Buzz Marketing is all about strategy on how to thrive on social media. Buzz marketing also involves some sort of word-of-mouth marketing. The main focus involves making your product more popular around the globe.

Most bigger companies invest a lot of money on ads for marketing, but not all small brands can afford that. Buzz marketing focuses on gaining popularity on social media – for as low price as possible.

Three crucial strategies for Buzz Marketing are:
  1. Creating a positive buzz around a brand or product and dismantling negative buzz.
  2. Targeting Global audiences and keeping them interested in your brand.
  3. Free publicity on brands. We focus on investing as low as possible.

What are the types of Buzz Marketing?

Creating excitement and curiosity among a massive population is the core idea of buzz marketing. All successful businesses use this idea to target larger audiences globally. The digital marketing campaign, social media campaign, hashtags campaign, etc., are some of the ways to thrive in your business.

Buzz’s Marketing strategy should be an inexpensive way to get as many people’s attention as possible.

Mark Hughes is the man behind the invention of the term Buzz Marketing. According to him, Buzz Marketing revolves around six major campaigns:


Going against a popular belief or doing things not accepted by religion or society. Taboo is one of the main triggering factors that get people’s attention. So this can be a marketing technique positively to boost your business.

If something happens in the society that goes against the culture or is forbidden for a very long time, then everyone will notice it. So, we can also use this as a strategy in digital marketing, but for positive reasons so that people will find it intriguing. Any news on Controversial topics will attract more audiences, so we have to use it as an opportunity.


So before we start to do marketing our product, we have to know what triggers people’s minds immediately. The unusual is another mind-triggering factor used for buzz marketing. People tend to notice unusual things happening worldwide, so it would certainly attract a global audience.

We can take buzz marketing examples of popular brands, like Apple, which released its phone with a very unusual camera design. It became a hot topic for a long time, ultimately leading to greater sales.

Sometimes people get bored with common and usual things that they see every day, so unusual things will certainly intrigue them.


Whenever something extraordinary comes into the market, everyone gets its attention. The remarkable is another triggering factor that increases people’s involvement. When a brand makes a remarkable product, it will make customers happy, and it will be in the news all over the globe.

When Samsung released the Galaxy Fold smartphone, everyone was very excited and amazed because it was the first folding smartphone ever built. It got the buzz all over the internet.

If you can satisfy the customer with a new invention, the buzz will be created, and the business will bloom.


It is another important triggering factor. This type of marketing might be the most buzz-creating factor on the internet. But it is also a very complicated factor as it may also lead to a very bad impression on people’s minds.

It can be as much surprising as it can be shocking. It generates a lot of buzz, that’s for sure, but the chances of taking this marketing strategy negatively are also very high, so your plans should be very clear.


If you make your customers or targeted audiences laugh, you succeed in this marketing strategy. The hilarious type of Buzz Marketing solely relies on the audience’s laughter.

It is not about making one or two people laugh but targeting a global audience, so the job will be very hard.

Secret and Suspense

This strategy works best in movies or TV shows when there is suspense. They left more audience curious and wanting more, causing more audience to appear.

Similarly, if brands make a secret release of the product or if they tease you with something and don’t reveal it until the product’s release, then audience involvement increases noticeably. Well-kept secrets are the best strategy.

How to generate Buzz Marketing?

Now let’s talk about getting as many people to talk and gossip about your product.

Step 1: Get to know your targeted audience

Before you go further with any marketing strategy, you have to know about your product and what type of audience you are likely to get involved with.

Teenagers will obviously be your targeted audience if the product is about dazzling new technology. Now you have to create the buzz accordingly.

The main task will be to convert the audience into buyers because you will not profit if the audience only knows about it or reads about it. The main focus will be to get as many audiences to buy your product.

Your marketing strategy should be so intriguing that people are prone to buy your product after seeing your ads.

Step 2: Tease your product beforehand

Teasers are a very important part of the movie. If the teaser is artistically created, it certainly guarantees a larger audience. It’s the same with any other product launch. If you can tease the audience skillfully, you are on the right track to making your product famous.

Step 3: Create a hashtag of a brand for buzz

The use of hashtags has changed the whole scenario of marketing and buzz creation. The more hashtags of people or brands on social media like Twitter, the more famous you get on the internet.

People are interested in hashtags more than any other content nowadays, so branded hashtags will generate enough buzz for your product.

Step 4: Increase customers engagement

When it comes to buzz marketing, you have to pay attention to your content. The more creative content, the more the audience is involved. They will give more time to your product if you have enough content to make them stay.

Step 5: Go for a video Buzz marketing campaign

In many cases, people prefer to watch videos than read your content, so make sure you have the right video content for your audience. The engagement and concentration of the audience increase via videos.

Buzz Marketing is the best way to get people talking, whether about your brand or product. Many companies, therefore, use this technique to be the number one brand. If you create something that people are interested in, you succeed in buzz marketing.


In summary, buzz marketing or viral marketing is one of the best methods to run a marketing campaign. You can run a buzz marketing campaign to launch products or simply to talk about your products. While the positive buzz is always welcome, it doesn’t technically need to be a positive buzz. As long as you talk about your product and spread your name, your buzz marketing is successful.

In summary, buzz marketing or viral marketing is one of the best methods to run a marketing campaign. You can run a buzz marketing campaign to launch products or simply to talk about your products. While the positive buzz is always welcome, it doesn’t technically need to be a positive buzz. As long as you talk about your product and spread your name, your buzz marketing is successful.

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