Most useful SEO tools for Business

  • blog
  • 07th Oct, 2020

Using online platforms as are tactic has been a great trend to increase your business. Search Engine Optimization (SEO) is the process that will effectively increase traffic on your sites if used the correct tools.

To be successful with Search Engine Optimization (SEO), you must use the right tools.

You will need various tools such as Keyword research tools, SEO audit tools, Project Management tools, Communication tools, and a Publishing platform for performing SEO better for effective optimization of your content.

Here’s a list of 7 amazing SEO tools that will definitely help you optimize your business:


Google Analytics

Recommended by most SEO experts, there is no other data source like Google Analytics that provides high-quality and detailed information. It is a very powerful and completely free website analytics tool.

You’ll be able to report on marketing tactics drive the most traffic, marketing tactics drive the sales conversions. How visitors use your site, which content they prefer, and so much more. In a Google-dominated era, it’s what we have to work with. Most of the other data tools simply piggyback on Google’s data using the API.


Google Search Console

Google Search Console is one of the top SEO tools offered free for everyone with a website. After you set up your account and verify your site, you can now submit your sitemap for indexing which will then send alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click-through rate when your website showed up in the search results.

Moreover, this tool will help you understand how Google and its users view your website and allow you to optimize for better performance in Google search.


Screaming Frog

Screaming Frog is a free SEO audit tool that gives a quick technical SEO audit of your website. All you need to do is type in your website’s domain name, and click the box to crawl all subdomains after downloading the tool. Just in a couple of minutes, you’ll get a

detailed audit of all of your webpages. From meta tags to error status codes, you can spot problems without taking the time to manually audit each and every aspect of your website’s pages.



Ubersuggest, is a keyword finder tool that allows you to identify keywords and also the search intent behind them by showing the top ranking SERPs for them. You can find all types of terms from short to long-tail phrases and help you choose the best one for your site.

All you need to do is to type a domain or a keyword in the search bar and that’s it, it will provide you with numbers of related keywords to include in your content.



SEMRush, a marketing SEO tool, is Expert’s favorite, which allows you to easily assess your rankings and make changes to them as well as provides you with new ranking opportunities.

The most popular features of this SEO tool is the Domain Vs Domain analysis allowing easily compare website to competitors. You’ll be able to compare keywords and domains. It even provides you with analytics reports that help you better understand your website’s search data, traffic, or even your competitors. Furthermore, this tool helps you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.


Answer the public

Answer The Public is a free keyword research tool that allows you to easily find relevant keywords for your content. This tool helps to find the most searched keywords by the public and provides you with options to choose from.

It is most effective for e-commerce blogs and sites. It’s great for finding featured snippet opportunities. Say you hire a freelancer to create content for you, all you need to do is download this list and send it over to them. It would’ve only taken you five minutes of effort making it one of the most efficient ways to come up with SEO topics for new websites.


Google Trends

Google Trends is a free SEO checker tool that gives you information regarding a keyword. It offers great insight into trends around the topic which can be invaluable at any stage of a business’s growth. It allows you to search for the keywords in any country and help you receive information around. Like top queries, rising queries, interest over time, and geographical locations depending on interest.

Although, Google Trends has been around for years but has been underutilized. Thus, If you are not sure which SEO keywords are the ones for you, use this SEO tool.