Most useful SEO tools for Business


Using online platforms as are tactic has been a significant trend toward increasing your business. Search Engine Optimization (SEO) is the process that will effectively increase your site traffic if the correct keyword tools are used.

To be successful with Search Engine Optimization (SEO), you must use the right tools.

You will need various tools such as Keyword tools, SEO audit tools, Project Management tools, Communication tools, and a Publishing platform to perform SEO better and optimize your content.

Here’s a list of 7 fantastic SEO tools that will help you optimize your business:

1. Google Analytics

Google Analytics

Recommended by most SEO experts, no other data source like Google Analytics provides high-quality and detailed information. It is a potent and free website analytics tool.

You’ll be able to report on marketing tactics that drive the most traffic and marketing tactics that drive the sales conversions, how visitors use your site, which content they prefer, and much more. In a Google-dominated era, it’s what we have to work with. Most other data tools piggyback on Google’s data using the API.

Some of the key features of Google Analytics are:

  • Reporting
  • Visualization
  • Tag Management 
  • Data Activation

Using these features, you can optimize your web content for advanced rankings. Even if you do not know much SEO knowledge, you can still do decent search engine optimization if you understand Google Analytics well.

2. Google Search Console

Google Search Console

Google Search Console is one of the top SEO tools offered free for everyone with a website. After you set up your account and verify your site, you can submit your sitemap for indexing, which will send alerts if Google finds errors on your website. You’ll be able to view critical stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click-through rate when your website showed up in the search results.

Moreover, this tool will help you understand how Google and its users view your website and allow you to optimize for better performance in Google searches.

Google Search console is not just a keyword ranking tool but an overall top SEO tool for the SEO experts. Some of the key features of Google Search Console are:

  • Search Analysis Report
  • Data Highlighter
  • HTML improvements tool
  • Sitemaps
  • Linking with Google Analytics

Once you understand how this SEO tool works, advanced web rankings will be on your hand. Once done, you can increase your web presence by linking your social media page to the website. 

3. Screaming Frog

Screaming Frog

Screaming Frog is a free SEO audit tool that gives your website a quick technical SEO audit. After downloading the tool, you need to type in your website’s domain name and click the box to crawl all subdomains. Just in a couple of minutes, you’ll get a detailed audit of all of your web pages. You can spot problems from meta tags to error status codes without taking the time to manually audit every aspect of your website’s pages.

Some of the key features of Screaming Frog are:

  • Finding broken links
  • Act as Page analysis tools and metadata
  • Reviewing meta robots and directives
  • Auditing profiling attributes
  • Discovering duplicate pages
  • XML sitemaps 

And more. With these features, you can easily handle the website’s on-page SEO and technical SEO for advanced web rankings and SEO marketing.

4. Ubersuggest


Ubersuggest is a keyword tool that allows you to identify keywords and their search intent by showing their top ranking SERPs. You can find all types of terms, from short to long-tail phrases, and help you choose the best one for your site.

All you need to do is to type a domain or a keyword in the search bar, and that’s it; it will provide you with several related keywords to include in your content.

This is a relatively simple SEO keyword tool that has simple key features. They are:

  • Calculation of your domain score 
  • Visualization of your domain score
  • Backlinks score (backlink analysis)
  • Direct Traffic score

And more. Using these features, you can easily see and optimize your keywords for your website and social media pages. That said, Ubersuggest is, at its core, an extremely good keyword analysis tool, and the rest of its features are just bonuses. 

5. Semrush


SemRush, a marketing SEO tool, is an Expert’s favourite. It allows you to quickly assess your rankings and make changes to them and provides you with new ranking opportunities.

The most popular key feature of this SEO tool is the Domain Vs. The domain analysis allows easily compare websites to competitors. You’ll be able to compare keywords and domains. It even provides analytics reports that help you better understand your website’s search data, traffic, or competitors. Furthermore, this tool helps you easily monitor your rankings and find recommendations for improving your website’s performance.

Some of the key features of SEMRUSH are:

  • Keyword research
  • On-page SEO
  • Competiton Analysis
  • SEO marketing 
  • Content MArketing
  • Social Media Management

And more. With this plethora of features, you can easily see why Semrush is such a popular SEO tool. 

6. Answer The Public

Answer the public

Answer The Public is a free keyword research tool that allows you to quickly find relevant keywords for your content. This tool helps to find the most searched keywords by the public and provides options.

It is most effective for e-commerce blogs and sites. It’s excellent for finding key featured snippet opportunities. Say you hire a freelancer to create content for you; all you need to do is download this list and send it to them. It would’ve only taken you five minutes of effort, making it one of the most efficient ways to develop SEO topics for new websites.

Some of the key features of Answer the Public are:

  • Unlimited Daily searches 
  • Keyword Alerts
  • Data Comparision 
  • Research Organization

And more. Using these rich features, you can easily create the best content for your web page and improve SEO marketing.

7. Google Trends

Google Trends

Google Trends is a free SEO checker tool that gives you information regarding a keyword. It offers excellent insight into trends around the topic which can be invaluable at any stage of a business’s growth. It allows you to search for the keywords in any country and help you receive information around.

Although Google Trends has been around for years but has been underutilized, thus, If you are not sure which SEO keywords are the ones for you, use this SEO tool.

Some of the key features of Google Trends are:

  • Unfiltered Sample of search requests 
  • Anonymized searches
  • Categorized Searches

And more. In essence, Google trends are the perfect SEO tool to stay updated with the trending keywords in the market.


SEO is an integral part of any business and a website. That said, unless you are an expert with years of experience, you will need to rely on these SEO tools. It can be to find broken links, content marketing, backlink analysis, competition analysis, performance keyword or other SEO activities. 

We hope you found this interesting and helpful. And as always, thank you for reading till the end.

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